Brief

The marketing team at Google wanted to show off their fancy-pants visual search engine called Google Lens. We were tasked to make an animated GIF that showed how easy it is to find affordable alternatives using the technology.

Our idea was to show the user taking a photo of a posh vase with their smartphone camera and using Google Lens to search for similar alternatives. The results showed a range of affordable replica vases that looked similar to the original image.

The animation was designed for email marketing campaigns and was sent to Google's email subscriber list. The email included a call-to-action encouraging subscribers to try out Google Lens to find affordable replicas of their favourite ornaments and living decorations. It was also promoted on social media, using the same animated GIF.